Om Malik reports on a grassroots boycott organized via SMS by disappointed cricket fans in India.
India: cricket fans boycott own team, organized via SMS in India?
- February 19th, 2003
The next social revolution
Mobile communication, pervasive computing, wireless networks, collective action.
- previous:
- “Text us your opinions”
- next:
- cell phone search and destroy
Comments
@ 14:07
Is this really civil disobedience or simply counter-marketing? Marketers use sports teams to communicate messages to consumers. Now, via Smart Mob technology, consumers are trying to send messages to sports teams by anti-marketing. What’s needed is counter anti-marketing and system interoperability for America so we can have this kind of fun too!