Online Cliques
July 25th, 2003

Wired News reports on the latest wrinkle in online social networking, “cliques.” The fashionable term these days is “social software,” and ten years ago I called them “virtual communities.” We’re seeing a proliferation of both media and methodologies for using online technology to augment human social neworking.

(Thanks, mladen!)

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Comments

This seems like another case of “what’s new is old” and “what’s old is new” — one thing it makes me think of is ChickClick, which we were a part of (with maximag.com) and EstroNet, of which Maxi was a founder. We were women’s websites that joined together, maintained a high standard for our content, and then linked to each other. ChickClick offered a variety of tools to its users (email, chat, web space).

I’d like to believe we were about more than popularity at that time — we were all publishing zines and linking them to one another. But this isn’t that new an idea. No?