The Grocery Game: Collective Consumer Intelligence
November 28th, 2003
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The ever-perceptive David Bennahum notes in this Slate article that a website called the Grocery Game gives consumers knowledge that they would not have had otherwise — inside info about which grocery coupons are the best buy. It sounds simple, and it is, but when billions of people, rich and poor, gain the ability to make better fiscal and political decisions through their purchases, potentially powerful collective action becomes possible.


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