UK girls use camera-phones to check their hair – poll
August 30th, 2004

DMEurope via the research weblog of William Carter, reports that Vodafone UK polled 3,500 female customers to find out how they use their camera phones and the results are, well, interesting:

— 20 percent of mobile users send snaps of themselves in new outfits to friends to see if they like them.

— 18 per cent take pictures of shoes or clothes on display for the same reason.

— 5 per cent take pictures of snappy dressers that they see on the high street to copy their style.

— 15 per cent frequently pull out their camera-phones to photograph the sides and backs of their hair,

— 10 per cent use their camera-phones as a mirror to check their make-up.

— 4 per cent even resort to getting the phone out in the middle of a restaurant after dinner – to check their teeth.

— More than 20 per cent use their phone to capture details of a new property, and 15 per cent send pictures of new furnishings to partners to get their opinions.

Consquently, Vodafone UK has updated its Vodafone Live service with the addition of a new “For Girls” section.

The new mobile content section in the Vodafone Live portal will offer, amongst other things, fashion news, health advice, recipes and celebrity gossip. (Thanks Scott)


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