Technorati, a search enginge that shows who’s looking at what links, especially giving visibility to conversations in the blogsophere, is creating Technorati Japan via a distribution agreement with Digital Garage. According to Joi Ito, who was a cofounder of digital garage and is now with Technorati, Japan is the first step in an international strategy.

With Technorati Japan, we’re going to go through a similar process again, this time explaining that it’s now about conversations. We need to explain that companies and people can see what other people are saying in real time and participate in the conversations, and that it’s not about banner ads anymore. I’m also excited that we will soon have a Japanese Technorati site for all of the Japanese bloggers.

We hope to get the service running sometime next year, but we’re going to get started right away trying to get people to understand what this real live web and conversation stuff is all about.