Innovation, uncontrollable branding beyond loyalty
December 30th, 2004
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Interesting presentations of Marketing3 a yearly congress on interactive marketing, held in the Netherlands .

The event for marketing-, communication- and salesmanagers was held at Mediaplaza from November 30 to December 2. Most of the presentations are online. (some are not in English)

This years program emphasized the need for branding, recognizing and reaching clients. These are important issues in a world of contstantly changing consumers with a growing fear among marketeers of not being able to reach the market.

The program of November 30 was on ‘Innovation’ (trends & developments). December 1 on ‘Uncontrollable branding’ and December 2 ‘Beyond Loyalty’.

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