Fun, insightful interview with inventor of flash mobs
May 18th, 2005
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If you read this blog, you’ve probably read all you want to read about flashmobs — which is why this interview with “Bill,” the guy who started it all, is a treat.

Parismob-Sm

BILL: Basically, it started with an email. I created an email address–themobproject@yahoo.com–and forwarded an email to myself, and then I forwarded it to about forty or fifty friends on the premise that they would think, “Oh, Bill’s heard about this interesting thing.”

STAY FREE!: I didn’t realize it had started out as kind of a con job.

BILL: Yeah, I wanted it to appear like one of those things circulating around the internet.

STAY FREE!: If you’d just sent it from the Mob Project, they would wonder: how did they get my email address?

BILL: Exactly. The original idea was to create an email that would get forwarded around in some funny way, or that would get people to come to a show that would turn out to be something different or surprising. I eventually came up with a lazy idea, which was that the thing would just have one simple, in-your-face aspect to it–there wouldn’t be any show, and that the email would be upfront about the fact that it was inviting people to do basically nothing at all.


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