Robert Greenwald is appealing for interesting folks to help him make his new film, a critique of Wal-mart. Beyond contributing funds, Greenwald is hoping people will submit photos and videos, which may become part of the realized film. Given what we know we are capable of doing with mobile, multiple digital devices,

[s]ome way say it’s citizen journalism blowing the lid off the box with a smart mob, others may call it a new-media lynch mob. In any case, it’s a clever means of recruiting the audience to get behind the camera.

(thanks to Jesse Walker)