Dominique writes: “BrandWeek has a cool story about Ford Motor’s creative use of flash mobs to promote its new $18,000 Fusion compact car…”

Ford is touting its forthcoming Fusion compact car via the digital/sociological phenomenon of “flash mobs,” a cell-phone enabled act of mass performance, in which people show up unannounced at stores in droves, do something weird, and leave.

via Courante

Dominique writes: “BrandWeek has a cool story about Ford Motor’s creative use of flash mobs to promote its new $18,000 Fusion compact car…”
Ford is touting its forthcoming Fusion compact car via the digital/sociological phenomenon of “flash mobs,” a cell-phone enabled act of mass performance, in which people show up unannounced at stores in droves, do [...]