Searching for?
July 12th, 2005

This SearchEngineWatch article looks at a study based on interviews with approximately 2,100 adults that shows “search continues to be a popular online activity,with more than 50% reporting that they searched every time they went online”.Also “the study also affirmed data from the major measurement services,showing Google as the most popular search engine,followed by Yahoo,MSN,AOL and Ask Jeeves.However, the types of information people looked for with each engine varied.For Ask Jeeves and MSN users,searching for health information is the most popular reason for researching a specific topic.Google users,by contrast,like to look for news and current event information.Google users also tend to use search for business or professional research more than other search engine users”.

How Americans Search

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