Between 15 and 24
July 31st, 2005

In the U.S “women more likely to text than men”,this article says.”Consumers aged between 15 and 24 years are the wave of the future for mobile marketing strategies using text messaging and internet on mobile phones.However (more surprisingly)young women are more likely than their male counterparts to use a computer and more likely to own a mobile phone and use it for text messaging.Mobile phones,MP3 players and hand-held computer devices continue to threaten the traditional hold of the clothing industry on spending in the youth market”.This “youth market has a spending power of USD485 billion”,Packaged Facts estimates.

::Digital Marketing

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