“Town Pocket”
August 4th, 2005

“NTT DoCoMo together with a mobile marketing company TechFarm and a voluntary organization URAHARA.ORG will soon introduce RFID-based “physical bookmarking” services at the well-known Harajuku area in Tokyo”,RFID in Japan reports.”A system called “Town Pocket” will be deployed at 153 shops including 109 apparel stores,14 cafes and restaurants,10 hair salons,13 accessory shops, and 7 shoes/sports shops.All these shops will install an RFID reader device (photo) to which customers show their wallet phones in order to “bookmark” stores”.The article says that in November,”stores will be able to distribute SMS newsletters and digital discount coupons to the customers who bookmarked them. The system may be eventually integrated with digital shopping services”.

RFID “Bookmarking” to be introduced in Harajuku

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