The WHO is calling for more widespread discussion of (and preparation for) an avian flu pandemic, perhaps as early as this winter.

World changer Alex Steffen writes: “Seems to me an ideal opportunity for a little smart-mobby swarming collaboration, so I whipped up a quick call for bloggers to post this week about the problem, with some suggestions from public health experts about how to do it right”.

Some things, however, are too important to leave to the pros. The alarm is not being rung either loudly enough or responsibly enough. We can change that. Blogs, listserves and other collaborative communcations projects can play a key role in helping to not only build the public will for action, but in sharing information about bird flu in a way which leaves people inspired to pay attention and act rationally, rather than panic or retreat into denial.

read more about this on WorldChanging