The current First Monday has a new article on Googlebombing. The author, Clifford Tatum, finds the practice to be a somewhat effective form of social protest and online collective action. The article includes a good sketch of what went into a sample Googlebomb.
Tatum also notes assigning some of his media studies students to conduct a Googlebomb this summer.
(thanks to the splendid jim downing)
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Deconstructing Google Bombs:
A Breach of Symbolic Power or Just a Goofy Prank? “ABSTRACT: In this study I compare two Google bombs using Melluciís (1996) social movement framework. Viewing the Google bombing practice as a social movement provides an informative lens from which…