Getting the word
September 14th, 2005

The Korea Times reports on “new management software,titled “Merry X-MAS,” that gathers all data on the Internet related to a certain word.The new program,short for Extraordinary Marketing PR Advanced System, combs through bulletin boards on various Web sites,blogs,news sites and community sites for the selected word.The software demonstrates exposure of the word searched on the Internet,its preference,main topics related to it and all rumors,thus showing netizens’ interest and fondness for the word”.The article says “politicians or entertainers can use the program to check their reputation while companies also can use the software to learn about the popularity of their products”.

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