Business and the blog
September 27th, 2005

This article in the Timesonline says “businesses have been slow to respond to the threats posed by weblogs and equally slow to capitalise on the opportunities they present, according to the results of a survey of public relations consultants released today.Nearly 60 per cent of respondents said that companies have not yet woken up to the risks, and 64 per cent said that a disgruntled employee or customer could cause significant damage to a firm’s reputation by posting damaging remarks on blogs – the online message boards and diaries which have become so popular in the past year.A number of companies, including Ryanair and Land Rover, have been the subject of sustained, negative blogging campaigns, which have attracted the attention of the mainstream media.It’s not all bad news, though. More than 80 per cent of respondents thought that either “quite a few” or “many” companies could benefit from the trend for blogging. They suggested that blogs provide customers with alternative means of communicating with customers and learning about their requirements”.

Businesses must ‘wake up to blog threat’

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