Ordinary people are blissfully unaware of blogging, according to a survey in the UK by the advertising agency DDB.

7 out of 10 people don’t know what a blog is and more people are aware of “happy slapping” than podcasting. But nearly 40% say they understood the expression “dogging”. A further 56% said they were aware of “happy slapping”..

“Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean,” said a spokeperson at DDB.

Even among computer users, the term “blogging” received a blank response, with around two thirds professing ignorance of the term, as did 66% of men and 65% of 16- to 24-year-olds.

Via The Guardian:

Ordinary people are blissfully unaware of blogging, according to a survey in the UK by the advertising agency DDB.
7 out of 10 people don’t know what a blog is and more people are aware of “happy slapping” than podcasting. But nearly 40% say they understood the expression “dogging”. A further 56% said they were aware [...]