From the U.K this Guardian article says,”household products usually promise to help get rid of dirt, but one leading brand has been shamed into cleaning up its own act after an internet marketing campaign backfired spectacularly.
Representatives working for the popular Cillit Bang brand apologised last night after being caught using a fictional character to leave a series of thinly veiled advertisements on blogs and other websites.A number of websites were hit last week with messages from Barry Scott, the overenthusiastic spokesman seen on Cillit Bang’s cheesy TV commercials. When it emerged that Scott was a fabrication and the messages had been left by members of the brand’s marketing team, bloggers tracked down those responsible”.

Cleaner caught playing dirty on the net