According to Emerce two Dutch software companies launche a Bluetooth advertising service for retailers as an enabler to reach the masses on the street with an advertisement and seduce them to enter their store.
The first demonstration was of Blink Media that launched their so-called Mobile Catch on October 5th on POP 2005 . This was followed by Inspiro on Emerge Day.
Inspiro’s technology recognizes via the Bluetooth chip the type of cellular that is being used. In the future the company intends to include a Near Field Communication (NFC) service to carry messages across a longer distance. The NFC chip is not yet available in cellulars.
The British company Filter UK had the world’s primer in August with a Bluetooth advertising service.
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A new addition to the services of the interactive team, Portfolio is proud to unveil its new Bluetooth advertising service. We can now offer businesses and organisations the tools to engage with their customers and clients using the latest advertising medium. Bluetooth messenging allows businesses to send opt-in offers, marketing, video and images directly to people’s mobile phones. It is also a powerful tool for large festivals, conferences and public spaces enabling organisers to create “Hotspots” to give out advice and direction.
We are currently working with a local pub to run a series of adverts leading up to the World Cup. These promote the pub’s facilities and special World Cup events. Feedback so far has been excellent and it’s created quite a buzz among the customers. We are also in talks with a local authority, several bar chains and an international yacht racer (see our other news!) so watch out for more of our Bluecampaigns!
More information can be found at:
http://www.bluetooth-advertising.co.uk