The billboard ..the camera phone..the website
December 15th, 2005

Via MIT Advertising Lab “In Japan,Northewest Airlines is running a billboard campaign which contains QR codes,small image tags on the billboards which contain an embedded URL.When a camera phone user takes a picture of the board, they are directed to a website that features a game where airline coupons can be won.”

Technology Enables Billboards to Direct Camera Phone Users to Website

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