NEC announced a new “customer relationship support solution” for personalized in-store services that match customers’ preferences and personal traits. Customers shows either “RFID-chipped mobile phone straps” or customer loyalty cards to an in-store RFID device. Then, their purchase histories, preferences, etc. are displayed on sales agents’ PCs and mobile devices.

The system incorporates the know-how for judging people’s personality types, which is provided by a psychology research organization. When analyzing customer data, the system also provides information about customers’ personality and “stars” based on their birthdates. Sales agents use this information to adapt their interactions with the customers. Or, sales agents who are highly compatible with the customer go talk with him/her.

The company’s goal is to sell 200 systems in three years.

[via RFID in Japan]

NEC announced a new “customer relationship support solution” for personalized in-store services that match customers’ preferences and personal traits. Customers shows either “RFID-chipped mobile phone straps” or customer loyalty cards to an in-store RFID device. Then, their purchase histories, preferences, etc. are displayed on sales agents’ PCs and mobile devices.
The system incorporates the know-how for [...]