Innovation from the Inside Out
January 10th, 2006

Bernie DeKoven questions in his FunLog ‘Is fun the key to business success?’ and points to Douglas Rushkoff’s new book ‘Get Back in the Box’. Bernie quotes Howard Rheingold’s comment and adds ‘What do you think? Is it possible that fun really is the key to business success? And don’t you ever so deeply and thoroughly hope so?

Is fun the key to business success? Why compete for scarce resources when you can cooperate to make them abundant instead of scarce? What lies beyond “us” versus “them,” and how do you get there? Rushkoff asks the questions consultants and their clients never dare ask — and provides hundreds of real-world examples of how people and businesses have answered them creatively, passionately, collaboratively, playfully, and successfully.”

more inspiration of Bernie


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