If you’re one of the millions of active bloggers today, you probably think that your own publication is one of the most important ones in the world. And from your point of view, you’re certainly right. But have blogs changed the global economy? Only marginally, and in a minuscule way.
The economic weight of the blogs
- February 20th, 2006
Comments
@ 23:07
Hmmm. Maybe indirectly blogs have created an impact on the economy because it is now an avenue for ads, conversation and exchange of information. The cost of information is something that is hard to determine at times and blogging has created this venue wherein you just have all sorts of information available.
Blogging also has an economic impact, in some ways on the way consumers would perceive products and services because they might be swayed by the opinions of other people. So thatwould affect the sales of a product or how often people would use a company’s services.
@ 09:12
Weblogs are just websites. Websites that are built for you and that have a number of multi-directional communication features built-in.
In an information-based environment, the only salable product/activity, for the time being, is marketing.
“Information wants to be free.” As we dutifully work towards opening up copyright and intellectual property and scan books and archive websites, marketers are already way ahead of us, spreading their information for free on millions of weblogs, in Google ads, in spam comments and most importantly, in the content and minds of the bloggers themselves.
If a million bloggers talk about Coke today, it must be the real thing.