A link to Bruce Sterling’s talk at Emerging Technology 2006 in San Diego

When it comes to remote technical eventualities, you don’t want to freeze the language too early. Instead, you need some empirical evidence on the ground, some working prototypes, something commercial, governmental, academic or military…. Otherwise you are trying to freeze an emergent technology into the shape of today’s verbal descriptions. This prejudices people. It is bad attention economics. It limits their ability to find and understand the intrinsic advantages of the technology.

A good example of freezing the language too early is, I think, Artificial Intelligence. We very early got into the lasting bad habit of referring to computers as “thinking machines.” I suspect this verbal metaphor seriously harmed technical development. Even the word “computing” sounds too much like human mathematical thinking. We might have made a much better language choice if we had called computers something like the French called them, ordinateurs, “ordinators.”