Google Adsense changes lives in developing world
March 31st, 2006

(Via Social Software Weblog)

USA Today reports on how Google Adsense is changing the lives of some bloggers in the developing world:

Jayant Kumar Gandhi, a former software engineer in New Delhi, is one of hundreds of thousands around the world on Google’s shadow payroll.

In his spare time, Mr. Gandhi runs a free computer help website and recently began running ads by Google on his homepage as part of Google Adsense, a program that pays website publishers for advertising space. When visitors click on the ads on Gandhi’s site, Google makes a small profit from the advertiser, and in turn, pays a percentage of that profit to Gandhi.

Such clicks can translate into pennies — or dollars — a day for a Web publisher. “I had no intentions of using it for more than a week,” Gandhi says. “I didn’t believe the stories that Adsense paid decent money. I ignored them as a marketing gimmick.”

But Gandhi’s Adsense profits have exceeded his wildest dreams. He now earns about $1,000 a month from the program, the same salary he previously earned as a software engineer. His new income has allowed him to leave his job and return to school. “Today I am able to sponsor my higher studies because of Adsense,” he says.


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