Online pundits ‘influence businesses and opinion’
April 30th, 2006

‘Ignore bloggers at your peril, say researchers’. This is the title of an interesting article of the Guardian Unlimited (April 18).

Bloggers and internet pundits are exerting a “disproportionately large influence” on society, according to a report by a technology research company. Its study suggests that although “active” web users make up only a small proportion of Europe’s online population, they are increasingly dominating public conversations and creating business trends.


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