The rise of viral video
April 30th, 2006

I am not sure if this article in The Guardian of April 19 was blogged here yet. “Broadcasters cannot quarantine the viral video outbreak”, by John Gapper

[by way of Demos]

Things used to be a lot simpler for mainstream broadcasters in the old days before internet video sites existed. It is difficult now to recall the era before YouTube and Google Video. Why, it must have been a good, oooh, four months ago.

Even by the standards of the internet, the rise of viral video has been rapid. Since YouTube launched in mid-December (with Google Video following in January), there has been an explosion of strange, funny and weird video clips that anyone can watch online. Most are made not by broadcasters and advertisers but by people messing around at home.


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