In an expansion of efforts by the singer Bono to raise money to fight disease in Africa, a marketing group that he supports is set to announce on Monday that it has added some participants from the mobile phone industry. The New York Times reports.

… “Motorola, along with the four major wireless operators in Britain and several phone retailers, will join the group, which is marketed to consumers under the brand name Product Red.

As part of the effort, Motorola will make a special red-colored version of its Slvr cellphone and donate part of the proceeds to the Global Fund to Fight AIDS, Tuberculosis and Malaria. The other participants will also donate part of the proceeds from the sale and use of the Red-branded phone, including a percentage of revenue from customers’ calls.”

In an expansion of efforts by the singer Bono to raise money to fight disease in Africa, a marketing group that he supports is set to announce on Monday that it has added some participants from the mobile phone industry. The New York Times reports.
… “Motorola, along with the four major wireless operators in Britain [...]