Today among the trailers shown of movies coming soon to the theater where I was in the audience, was one for Step Up, to be released on August 11th. The Step Up trailer included a message to be sure to visit Step Up at MySpace.com. When I got home I Googled “Step Up MySpace” and clicked through to the page here. The media mix is interesting, with the trailer pushing MySpace, MySpace pushing the movie, and a chance for dancers to win their way from their promos on the little videos into a part on the big screen. The project platforms on the hottest youth digital space, which seems like a step up for the online marketing crowd.