Seth Godin gave a marketing seminar in NY yesterday (wish I attended) and made a statement the Evolution of Seth Godin’s Reputation. Seth said:

“The key lesson for me was how much smarter people are getting about the online world–and fast. It used to be pretty easy to offer people new online ideas, because the future wasn’t very well-distributed. It’s getting a lot more difficult to do that now, because it seems as though (almost) everyone knows (almost) everything. At least that’s what my audience demonstrated yesterday.

One of his attendees, Stephanie Diamond wrote about

1. “sneezers” who spread the word about your product or service.
2. “Fashion/Permission Complex” using Web 2.0 technology to enhance your ability to tell your story
3. “Makeing it easy to tell your story”

How it applies to SmartMobs - Seth’s ideas have spread over the Blogosphere and now he’s become the most influencial marketer on the planet.

I’ll have more to say about this in a later post.