Those more likely to make online purchases
June 17th, 2006

“Frequent readers of newspaper Web sites are more likely to make online purchases than other Internet users,according to a study released on Friday by the Newspaper Association of America,”This CNet news article says.”Eighty-two percent of so-called “power users”,those who visit a newspaper Web site on an average day,have bought products online,compared with 55 percent who are less frequent visitors,the study said”.

Web news fans are keen online shoppers,study finds

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