Web Metrics has been growing and maturing as field and now every one wants and needs metrics to define and measure online success.

Last week I attended my first informal gathering with fellow web analytsts but had no notion that I would be covering the Next EMetrics Summit in Washington DC, October 16-18, 2006.

For all the things mentioned in SmartMobs, the measurement of what actually happens when SmartMobs cooperate using wireless technology is the domain of metrics - which as become more sohisticated.