July 31st, 2006

This Pew Research Center for The People & The Press report says “a decade ago, just one-in-fifty Americans got the news with some regularity from what was then a brand new source ­ the internet. Today, nearly one-in-three regularly get news online.But the growth of the online news audience has slowed considerably since 2000, particularly among the very young, who are now somewhat less likely to go online for news than are people in their 40s. For the most part, online news has evolved as a supplemental source that is used along with traditional news media outlets. It is valued most for headlines and convenience, not detailed, in-depth reporting”.Further,”while the growth of internet news has stalled among the very young, a significant number of young people (13%) say they get news via a cell phone, a personal digital assistant such as a PalmPilot or Blackberry, or an iPod or similar portable music player”.

Online Papers Modestly Boost Newspaper Readership

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