Why The U.S Don’t Get The (Text) Message
August 9th, 2006

A lengthy reaction of Justin Oberman on Mopocket on CNN Money’s article on why SMS and text messaging have not taken off in the United States as opposed to how insanely popular the technology has become overseas.

What the Japanese model teaches us is that the ‘American’ way of thinking about and perceiving the Internet is not the only way and that ‘portable, lightweight engagement’ to quote Ito again, ‘form an alternative constellation of ‘advanced’ Internet access characteristics that stand in marked contrast to complex functionality and stationary immersive engagement.’ The differences here are between networked infrastructures that base themselves on a cross-cultural universal model (the PC internet) and a network built on a true network of shifting localities and cultures (the mobile medium). Neither one is better than the other, that’s not the point here. The point is to show that they are different and that problems only occur when one discourse dominates the way we perceive the other.


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