Mobile Media in 21st Century Politics
August 31st, 2006

Just off the virtual presses at New Politics Institute is a report they have aimed at engaging progressive political practitioners in the new mobile technology and media. Downloadable in PDF here, the 30-page report is a mobile media primer that begins:

Analysts have rightly begun calling the mobile phone a new ‘third screen’ that has suddenly appeared to accompany the other two screens of our daily lives: television and computer screens. This paper is an introduction to this new third screen that promises to make a dramatic impact on the general media world – along with an equally powerful impact on the political world. We lay out many of the key points that you need to know about the ever-changing mobile media landscape, and we offer practical ways for political practitioners to begin engaging in the mobile media space today.

Mobile Media Defined Mobile Media Defined

We describe ‘mobile media’ as anything you consume on a phone that isn’t voice…this includes messaging, gaming, imaging and mobile applications. Mobile media is a new medium unto itself, with its own rules. Just as cinema became more than filmed stage plays, TV was more than radio with pictures, and the Internet more than electronic print publishing. Some mistakenly consider the mobile space to be a shrunken twin of the Internet. It isn’t. At best it is a cousin. And this new medium is a part of sweeping change across traditional communications and entertainment industries. We describe ‘mobile media’ as anything you consume on a phone that isn’t voice…this includes messaging, gaming, imaging and mobile applications. Mobile media is a new medium unto itself, with its own rules. Just as cinema became more than filmed stage plays, TV was more than radio with pictures, and the Internet more than electronic print publishing. Some mistakenly consider the mobile space to be a shrunken twin of the Internet. It isn’t. At best it is a cousin. And this new medium is a part of sweeping change across traditional communications and entertainment industries.


Fatal error: Call to undefined function sociable_html() in /home/permutype/smartmobs.com/wp/wp-content/themes/smartmobs/single.php on line 36