“The number of blogs in China hit a record 34 million in August, 30 times more than just four years ago when the on-line writing phenomena began to sweep the country,”this AsiaMedia article says.”More than 17 million people in China consider themselves blog writers, offering personal insights and opinions on any topic they choose, according to a report on China’s blog market, which says 75 million people regularly read blogs.The report also points out that nearly 70 per cent of the blogs, or about 23 million of them, are classified as dormant as they have remained unchanged for more than a month.It (the dormancy) has caused great waste to blog space, Xinhua news agency quoted the report as saying. The rapid growth of blog sites in China also brought potential business opportunities to the advertising industry.Some blogs written by famous people attract millions of daily readers. Nearly 40 per cent of blog writers said that they would accept advertisements on their blogs and over half of blog readers who were interviewed said they would continue to read blogs with advertisements, the report said.China had 123 million internet users by the end of June this year, boasting the second largest internet population after the United States”.

China has over 34 million bloggers