The middle-aged crowd
October 5th, 2006

“The old people are crashing the party at social networking sites,”this mediaweek.com article says. “Despite conventional wisdom that sites like MySpace are entirely the domain of the young and wireless demographic, the vast majority of users logging on to some of the most popular social networking sites are over 25 years old, according to new figures released by comScore Media Metrix.For example, according to comScore, 68 percent of the 55 million MySpace users are 25 and older, while 71 percent of the 1 million users on the declining Friendster fall within the same demographic. Even Facebook, which up until recently was limited to college and high school students, boasts of a growing audience 15 million users - 50 percent of whom are 25-plus. Contrasty, the smaller and less popular Xanga.com is considerably younger, as 20 percent of its 8.1 million user base falls within the 12-17 demographic.
The relative aging of the giant social networks indicates that their recent exponential growth has been driven by new and older Web users discovering the phenomenon. For example, back in August of 2005, teens made up a quarter of the MySpace audience. Now that group represents just 12 percent of users. During the same period, the middle-aged crowd has been gravitating to the site in droves: adults 35-54 now make up more than 40 percent of the site, up 8 percentage points in the last year.It seems that as these sites continue to grow, a sort of natural age-tiering has occurred, according to comScore, with MySpace serving most everyone, Xanga skewing younger and Facebook landing somewhere in the middle”.

Older Demos Rapidly Grow On Social-Networking Sites

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Comments
1 - famerate

MySpace users are much older then expected - same as development of lifestyle trends?

I just read an article at smart mobs about the fact that users of common social community sites have become a lot older during the last twelve month. It’s the older people who are responsible for the still increasing vistis during the last 12 mon…

I’d love to see the 12-17 percentages for the other sites, as that 20% for Xanga sticks out a lot as a non-comparable piece of data.

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