Bambi Francisco has a commentary here on MarketWatch that puts smart mob concepts at the core of Google’s YouTube acquisition. Her article is an interesting discussion of the deal and goes directly to the social networking crux:
A Google acquisition of YouTube underscores what many observers believe about the future. Yes, it’s about video. But it’s also about a community and about reaching the so-called long tail of production and consumption opportunity on the Web.No single company has done more than Google this year to demonstrate how strongly it values social networks and the long-tail business potential they could offer.
Bambi Francisco has a commentary here on MarketWatch that puts smart mob concepts at the core of Google’s YouTube acquisition. Her article is an interesting discussion of the deal and goes directly to the social networking crux:
A Google acquisition of YouTube underscores what many observers believe about the future. Yes, it’s about video. But it’s [...]
Comments
@ 18:35
Pre-rolls and access to eyeballs is a major traction point is of course the end game in this acquisition. I have read comments that suggest ad dollars might flow on-line and not on traditional outlets. I do not think this will happen; sure, there will be a shift over time in percentage terms however, ad dollars will flow to OTA and cable for some time to come.
Where cable could be marginalized, call it a cable by-pass would be where content is not offered a la carte. The power of IPTV is the ability to slice, dice, and offer a menu option for consumers. Increasingly as mobile widens over the national footprint, broadband penetrates that platform as if it did with fixed devices and the user experience improves people will want their content wherever they are and when they want it, this is the challenge for traditional broadcasters.
There is another point worth noting and that is the building of community. The underlying draw for video sites like YouTube and Jumpcut is the ability to share and in the case of Jumpcut, edit user content and mashup ‘public domain’ content from other members. If companies can create these user nodes, or circles of users that want to share content across platforms then advertisers will have reach into a highly targeted niche market to sell to - this would be powerful marketing success