Adam Pasick, a Reuters’ media correspondent based in London, will serve as the news organization’s first virtual bureau chief, using a personal avatar, or animated character, called “Adam Reuters,” in keeping with the game’s naming system.
… Reuters will have journalists reporting and writing financial and cultural stories within and about Second Life as part of the London-based company’s strategy to reach new audiences with the latest digital technologies.
“Second Life” citizens can stay tuned to the latest headlines by using a feature called the Reuters News Center, a mobile device that users can carry inside the virtual environment. Stories will focus on both the fast-growing economy and culture of “Second Life” and also include links to Reuters news feeds from the outside world, ranging from Baghdad to Wall Street.
Reuters opens virtual news bureau in ‘Second Life’
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