Europe’s politicians are using new media tools such as blogs, video blogs, podcasts and Web2.0 features to reach a younger, more Web-savvy generation of voters. Business Week reports.

Forget e-mail or personal Web pages. Engaging European voters these days requires serious Web cred. Just ask David Cameron, Britain’s Conservative Party leader, who wants to be the country’s next Prime Minister. Borrowing ideas from photo- and video-sharing sites such as Flickr and YouTube and social-networking sites such as News Corp.’s MySpace, Cameron launched his own video blog.