Second Life gets its first tabloid
November 8th, 2006

The weird and wonderful parallel cyber-community that is Second Life is to get its first tabloid, reports The Guardian

Axel Springer, the publisher of Germany’s top-selling Bild newspaper, is poised to launch a weekly paper designed to sate the virtual population’s appetite for news and gossip (and initiates new revenue potential for newspapers).

SL News will be written in English and packed with the latest from the simulation game.

Mr Springer plans to construct an online editorial office for SL News. A real editor-in-chief will then recruit a team of roving reporters from among the avatar community, which currently numbers more than a million “residents”.

… “It will be a colourful tabloid, with snippets about showbusiness and human interest tales from the avatar world,” explained Dirk Meyer-Bosse, a spokesman for the German publishing giant.

Due to be launched in December, the paper will cost between 10 and 15 Linden dollars. It will likely be sold by subscription – posted into mailboxes across the virtual parallel universe.


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