(Via inthefieldonline)
How about free, advertising-supported mobile telephone service as one answer to that part of the digital divide? Blyk is worth watching, if only because the very savvy Marko Ahtisaari former Director of Design Strategy at Nokia, is head of Brand and Design.
Blyk is a pan-European free mobile operator for young people, funded by advertising. We’re launching first in the UK market in mid-2007, with other markets to follow.
Blyk is an innovative mobile media channel for advertisers. We offer brands an opportunity for direct engagement with a young audience with real-time feedback.
Comments
@ 21:58
Fatality: advertisers target people with disposable income. The main aspect of the digital divide are the people who lack disposable income. Unless advertisers don’t care about results, this will not work toward reducing the digital divide.
This will work for people with money who don’t want to pay for a phone. Good idea, but not for the digital divide.
@ 06:02
May spammers like me break out in horribly disfiguring and painful skin diseases.