Our world has certainly changed if Pearson, the publishing giant behind the Financial Times, Les Echos or Penguin Books, has decided to use a wiki to create a new business book.
According to the Wall Street Journal, Pearson will collaborate with the University of Pennsylvania’s Wharton School and the Massachusetts Institute of Technology’s Sloan School on a book exploring how businesses can use online communities, consumer-generated media such as blogs and other online services.
Link: Blogs for Companies