[via Boston Business Journal]
The neighborhood of Roslindale, in the City of Boston, has adopted the use of the Interra Incentive Card. Interra is designed to be a consumer rewards program that gives incentives for people to spend their money with local businesses. These incentives are in the form of discounts, and donations to local non-profit community groups. Interra meta-objective is to get people thinking about the greater impact of their purchasing decisions.
Boston Business Journal Reports:
When making a purchase, consumers swipe their Boston Community Change Card, making them eligible for the rewards program. The swipe automatically makes a donation to an organization chosen by the consumer from a selection of participating nonprofits. The merchant can choose the rewards program of his or her choice.
“Small businesses can’t afford these kind of sophisticated systems, unless we amortize them over a whole national network,” said (Greg) Steltenpohl (co-founder and chairman of The Interra Project). “I learned how big you can grow something when you start with neighborhoods.”