Steven Leckart reports in Wired News about “When the shoot hits the fans:”
Waving your cell phone in the air like you just don’t care? Cool. Using said device to shoot a band’s new video? Way cooler. At the Austin City Limits fest in Texas last fall, the Shins unveiled ‘Phantom Limb,’ a pop head-bobber from their upcoming third album, Wincing the Night Away. But instead of hiring, say, Garden State buddy Zach Braff to capture the moment, the Portland, Oregon-based indie darlings fansourced it, inviting the crowd to record the performance with cell phones and digicams. The result is a groovy (albeit grainy) group effort used to promote the single’s early release.















Comments
@ 16:45
I like that idea. I made a few music videos with my camera phone and with a little effect-tion it can end up looking pretty tight (albiet smooshy and grainy). Fan based seems to be the indy way.