The age reports “stores in central Tokyo are set to beam news of special offers, menus and coupons to passers-by in a trial run of a radio-tagging system.The Tokyo Ubiquitous Network Project, which launches in the glitzy Ginza district next month, sends shoppers information from nearby shops via a network of radio-frequency identification tags, infrared and wireless transmitters, according to the project’s website.Shoppers can either rent a prototype reader or get messages on their cell phones. The tags and transmitters identify a reader or phone’s location and match it to information provided by shops”.Further,”the trial, supported by the city of Tokyo and the Transport Ministry, is scheduled to run from January 21 to March 10″.

Digital ads ambush Tokyo shoppers