John Edwards Embraces YouTube, Viral, SMS
December 29th, 2006

Presidential hopeful John Edwards jumped his own announcement of his plans to campaign in 2008, scheduled for today, by posting a video on YouTube yesterday in which he pre-empts the news.

Edwards’ appeal is for Americans to join his OneCorps campaign, and his call-to-action is to do so either on his Web site or via SMS (text ‘hope’ to 30644). He makes sure to ask viewers to forward his message to friends.

And it seems to be working.The enthusiastic feedback on his YouTube page runs very much toward “you’ve got my vote.”


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