Internet users in China
January 10th, 2007

“Total spending by individual Internet users in China in 2006 rose by nearly 50 percent from a year ago to 276.7 billion yuan (US$34.6 billion), according to a definitive survey,”the Shanghai Daily reports.”The figure takes in online shopping, games, cell phone ring tones, and all other cyberspace services.But the average spending per person advanced only 7.46 percent, as the number of Internet users in China grew by almost 27 percent at the end of 2006 to 136 million.The numbers were revealed in “The China Internet Guide 2007 Report,” released by the Internet Society of China yesterday.The survey, which began in June last year, interviewed nearly one million Web users, and received about 120,000 valid responses, including more than 900 corporate respondents from one-on-one interviews.
“Major Internet-based markets, like online advertising, have breached the five percent penetration rate, entering a rapid growth period,” ISC said in the report.Search engines have become the most used service on the Internet, reaching 94 percent of all Web users, followed by blogs that also saw the biggest increase, as 74.52 percent of Internet users have now written or read blogs in the past year”.

Users pay: Cyberspace gold mine the result

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