Grassroots campaign against development in UK
January 24th, 2007


Local citizens who are objecting to expansion of the giant Tesco supermarket chain in St. Albans, UK, are organizing online, using a blog, email groups, and Flickr. The area, which gained the attention of the press last year when Tesco’s “land banking” activities came under scrutiny, consists primarily of Victorian homes and a disused Victorian book manufacturing facility with modern offices.

The surrounding neighborhood has survived largely unchanged since Victorian times, when hat factories provided not just employment but the homes in which their employees and their families lived.

The campaigners have set up a blog using Google’s Blogger platform and have created a Yahoo Group to make it easier to share information. In a bid to reach out to wider audiences using social media websites, they’ve also posted podcasts of their public meeting on and photos on Flickr, where they’ve also joined a number of related Flickr groups. The campaigners are also planning to teach local people to create videos using cameraphones and post them on YouTube.

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