What is hot and cool at 3GSM
February 12th, 2007

3GSM opens today in Barcelona, with 60,000+ attendance expected. ZDNet has a round-up story that highlights the major topics: Mobilizing Web 2.0, Advertising and local search, Location location location, Mobile TV and Cool phones. Conference overview:

More than 60,000 visitors are expected to attend 3GSM this year, according to the GSM Association (GSMA), the global trade association representing phone operators and manufacturers that organizes the event. The trade show, which features some 1,300 stands, is among the largest wireless events in the world.

Because the show is based in Europe and draws a significant number of attendees and exhibitors from Asia, where mobile technology is typically more advanced than in North America, it often provides a sneak peak at technology and trends that will soon make it to the U.S. market.

Analysts attending this year’s event say there will be several themes dominating the show floor and discussions throughout the congress. “I don’t think that there will be any single theme this year,” said Matt Hatton, a senior analyst for Yankee Group. “But there will be a lot of talk around taking the mobile Internet to the next level, making it a richer experience, and figuring out how to make money from it.”

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